![]() Optimizing pages, selling media with cheer, Closed loop reporting, the end of the year. Silent night, but not for e-commerce bright, Retailers shine in the digital light. ![]() ![]() Candles of conversion light the way, Monetizing the data, oh, what a sleigh! Through the snowy pixels, a strategy unfolds, In the story of commerce, as the yuletide unfolds. Cookies and clicks, sponsored products delight, In a data clean room, the season's bright. On the homepage, banners twirl, A digital dance, a festive swirl. Ho, ho, ho, in the e-commerce flow, Monetize the website, let the revenue grow. Dashing through the code, in a website wonderland, In the realm of data, retailers take a stand.□ĭeck the halls with pixels bright, As retailers plan through the silent night. □Jingle bells, click-through sells, Oh, what fun it is to ride the retail trails. On the web, where sites glitter and gleam, Retailers dream of a monetizing scheme. ![]() In the world of retail, where shoppers roam, A Christmas tale of data, a festive poem. How else to wrap-up 2023 than with a #RetailMedia Christmas Carol, courtesy of ChatGPT. #retail #ecommerce #commerce #programmatic #CTV #BVOD #AVOD #OTT #media #advertising #amazon #streaming #video #TV #television #subscription #subscriptioneconomy Prime Video & Amazon Studios Chartr Amazon has also been investing heavily in its FAST service Freevee Prime Video is no stranger to advertising in its content as its exclusive National Football League (NFL) package “Thursday Night Football” includes traditional commercial breaks and the service has been experimenting with shoppable ads and product placement in recent years. This will be a game changer for #retailmedia, with growth opportunities for reach into connected TV.Īmazon follows Netflix and Disney+ Hotstar, which both added lower-priced ad-supported tiers in late 2022, with Apple also hiring executives with ad-supported streaming experience earlier this year, an ad-supported Apple TV+ option might very well be coming soon as well.Īd-supported streaming has proven to generate more revenue than the traditional ad-free premium option, because companies are able to still charge an admittedly lower subscription rate, but more than make up the difference in advertising revenue - some analysts estimate that Netflix will generate an extra $5.5 billion in the first five years. "With his leadership, we look forward to strengthening our position as a global leader to drive even greater value for our clients and partners, enabling them to harness the transformative potential of retail media."įor his part Dunne said, " Retail media is revolutionising the advertising ecosystem, bringing a high-margin business to retailers, enhancing consumer engagement with first-party data, and unlocking greater accountability via closed-loop measurement.*Breaking news* Amazon is reportedly planning to launch an ad-supported tier to Prime Video, as it looks to further monetize it's huge customer base. He also played a key role launching Criteo's retail media business in ANZ as head of retail media.Īccording to Rob Odd, CitrusAd Regional CEO, APJ, Dunne's experience and strategic acumen in the e-commerce and retail media landscape would amplify CitrusAd's capabilities in the APJ region. Dunne is a former head of ecommerce head of e-commerce at MediaCom and was the founder of GroupM Commerce, a prominent e-commerce and retail media business under WPP. Retail media outfit CitrusAd, part of Epsilon has hired Roger Dunne as its SVP in Asia Pacific.
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